MICE Market

Global MICE Market Analysis by Event Type (Meetings, Incentives, Conferences, and Events) and Region - Forecast to 2030

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  • Infographic Overview
  • Interactive Databook
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Global MICE Market Overview

The report by Global Infi Research on the MICE Industry examines historical sales data and thoroughly analyzes the global MICE industry. The report provides a comprehensive analysis, segmenting sales by market value at the global, regional, and country levels.

The study on MICE presents an in-depth analysis of the worldwide MICE landscape, trends related to segmentation, company establishment, revenue, market share, latest developments, and M&A activities. Moreover, the report scrutinizes the strategies employed by leading global players, focusing on their MICE portfolios and capabilities, market entry approaches, market positions, and geographical footprints. This approach aims to enhance understanding of the key companies' distinct position in a rapidly evolving global MICE industry.

According to the Global Infi Research analysis, the MICE Market is expected to reach USD 1.80 billion by 2030 growing at a CAGR of 7.5% during the forecast period 2024 - 2030. 

Who are the key players included in the MICE report? 

The MICE industry report comprises several developed and evolving players operating at the global and regional levels such as CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Ltd., Questex, Beyond Summits, American Express Global Business Travel (GBT), Meetings and Incentives Worldwide, Inc., Global Air-American Express Travel Services (Global Business Travel Group, Inc.), FCM Meetings & Events, Global Cynergies, LLC, Capita plc, AVIAREPS AG, ITL World Company (MICEMINDS), Carlson Wagonlit Travel, Ci Events, One10, LLC, Creative Group, Inc., Cambria DMC.

The study is an in-depth analysis of emerging trends, market dynamics; growth factors, restraints and opportunities that are going to shape the industry. The report is an exhaustive study of MICE market segments, regional analysis, and competitive landscape. The major 3 areas covering market share, revenue and growth rate are determined to identify leading segments at the global, regional and country level. 

What is the market segmentation covered in the report?

The global MICE market is segmented based on event type and region. The detailed analysis is as follows:

By Event Type
  • Meetings
  • Incentives
  • Conferences
  • Events

How is the market segmented at the regional and country level?

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). The regions are further bifurcated at the country level to understand growth opportunities for the following:

Region
Countries Covered
North America
U.S., and Canada
Europe
United Kingdom, Germany, France, Italy and Rest of Europe
Asia Pacific
China, Japan, Singapore, India, Australia, Malaysia, and Rest of Asia Pacific
Latin America
Brazil, Mexico, and the Rest of Latin America
Middle East & Africa
GCC, Africa, and the Rest of MEA
The MICE report is an overview of emerging trends at the global and regional levels. The scope of the report is not just limited to supply and demand but also cost, price, and production analysis giving the readers an insight into past & present trends and prospects of the MICE industry.

The MICE market report details information on leading players & their strategic analysis, pricing trends, and micro and macro-economic factors for the period 2020-2030. The report is a holistic overview of the market dynamics such as market share, size (value and volume), and leading segments analysis. Additionally, the major activities of key players such as major partnerships, mergers & acquisitions, along with technical advancements and government regulations are thoroughly reviewed in this report. 

How the 2024 MICE market report will help Industry Stakeholders?

  • Current market size analysis (2023), historic data analysis (2020-2022) and market forecast for seven years (2024-2030)
  • Top market developments, M&A activities, joint ventures and partnerships happened in the last 3 years
  • Key players dominating the MICE market, market landscape and overview of strategies deployed by these players
  • Top performing segmental analysis and their market share breakdown at global, regional and country level
  • Covid-19 pandemic impact and analysis
  • Analysts’ perspective on the market outlook for the next 7 years.

What is the research methodology deployed for the MICE market report?

Global Infi Research follows a triangulated approach which comprises secondary research, primary research and professional’ validation to get the most effective information.

Secondary Research: the secondary research is carried out to collect quantitative and qualitative data about the MICE market. The secondary sources include annual reports, industry journals, statistical databases, and white papers among others.

Primary Research: primary research is carried out to validate the data collected through secondary sources. This method involves primary interviews with key opinion leaders and industry professionals to collect first-hand information on the market size, market trends, and competitive landscape.

Then, the market projections are validated by the experts which are comprised of C-level executives of the industry. The roles considered for the experts are marketing managers, product managers, among others. What are the general research sources of the MICE market report?

  • White papers
  • Factiva, Bloomberg, D&B, Hoovers among others
  • Industry Specific Journals
  • Company Website & Annual Reports
  • Company Press Release and News 
  • Trade Organizations
  • Consumer Surveys

Market Conclusion

The report presents key market trends, drivers, and influencing factors that shape the global outlook for MICE. Furthermore, it breaks down market forecasts by product type, deployment, end-user industry, and geography, giving an idea about prevailing opportunities. The study employs a transparent methodology grounded in numerous bottom-up qualitative and quantitative market inputs, providing a highly nuanced perspective on the present state and future course of the global MICE industry.

To conclude, the report evaluates geographical segments of the market and analyses the competitive landscape of leading players in the industry, including cost and revenue analysis, growth factors, trends and future forecasts. The report also evaluates the MICE industry on growth matrix analysis, SWOT and PESTLE, and Five Forces analysis to evaluate market potential and growth factors. This report can help key stakeholders get insights on investment feasibility into different avenues of the industries and return factors.

Table of Contents

1. MARKET INTRODUCTION

1.1   Market Definition

1.2   Analysis Period

1.3   Stake Holders

1.4   Currency Used in Report

 

2. RESEARCH METHODOLOGY

2.1   Research Methodology

2.2   Forecasting Methodology

 

3. EXECUTIVE SUMMARY

4. MARKET OVERVIEW

4.1   Report Segmentation & Scope

4.2   Value Chain Analysis: MICE

4.3   Key Market Trends

·        Drivers

·        Restraints

·        Opportunities 

4.4   Porter’s Five Forces Analysis

·        Bargaining Power of Suppliers

·        Bargaining Power of Buyers

·        Threat of Substitution

·        Threat of New Entrants

·        Competitive Rivalry

4.5   Market Share Analysis

4.6   Top Five Consumer Countries

4.7   Top Three End-user Industries

 

5. MARKET SEGMENTATION

5.1   Market Insights by Event Type

·        Meetings

·        Incentives

·        Conferences

·        Events

 

6. GEOGRAPHICAL ANALYSIS

6.1   North America

·        United States

·        Canada

6.2   Europe

·        United Kingdom

·        Germany

·        France

·        Italy

·        Rest of Europe

6.3   Asia-Pacific

·        China

·        Japan

·        India

·        Singapore

·        Malaysia

·        Australia

·        Rest of APAC

6.4   Latin America

·        Brazil

·        Mexico

·        Rest of Latin America

6.5   Middle East and Africa

·        GCC

·        Africa

·        Rest of the Middle East & Africa

 

7. LEGAL & REGULATORY FRAMEWORK 

8. DEMAND AND SUPPLY SIDE ANALYSIS

9. COMPETITIVE LANDSCAPE

10. COMPANY PROFILES

11. MARKETING STRATEGY ANALYSIS, DISTRIBUTORS

12. REPORT CONCLUSION

What should be an effective go-to-market strategy that delivers exceptional results?