Naturex debuted its new extraction line for spirulina production in March of 2019. The newly installed line more than triples spirulina production capacity. Naturex's increased manufacturing capacity is intended to meet the growing global demand for clean label blues and greens.

International Flavors & Fragrances Inc. (IFF) signed an agreement with Frutarom in May of 2018. (Israel). The goal of entering into this agreement was to strengthen IFF's position in the taste, scent, and nutrition aspects of its products. They now offer a wide range of natural and artificial food colors manufactured by Frutarom around the world.

Darling Ingredients launched Peptan, marine collagen peptides under the Rousselot brand in January 2021. This product would assist the company in breaking into the nutricosmetics and dietary supplement markets.

In January 2021, Ashland acquired Schülke & Mayr GmbH's self care business (Germany). The acquisition would strengthen the company's consumer business portfolio and provide strategic positioning as a premier specialty additives supplier.

dTERRA announced several new essential oil products and diffusers in October 2020, as well as three new wellness programs to help people focus on their specific health goals. The new products were announced at Pursue 2020 in September.

Givaudan acquired Myrissi in February 2021. (France). Givaudan's long-term Fragrance & Beauty strategy would be enabled by the acquisition of Myrissi; their expertise in AI would assist Givaudan in proposing new organoleptic approaches to consumers.

Firmenich completed the acquisition of Les Dérivés Résiniques et Terpéniques (“DRT”) (France), a global leader in the development and supply of high-quality, renewable, and naturally derived ingredients, in May 2020. This acquisition would position Firmenich as a leader in renewable ingredients for perfumery and other applications.

Young Living Essential Oils opened a new office in South Africa, the first Young Living market on the African continent, in November 2019. This would aid the company's expansion in the South African market.

Global economies were already bracing for a downturn. However, the global pandemic has created an urgent need for policy rethinking in a variety of sectors. The world had witnessed protectionist policies manifesting themselves in the form of a trade war between the world's two largest trading partners, the United States and China. This resulted in a price war, product dumping, and the formation of new trade alliances. Brexit became a reality at the beginning of 2020, and the United Kingdom was separated from the European Union (EU). This agreement severed ties with the largest trading partner of a trading union that had recently been in desperate need of a boost. In the midst of all of this, a pandemic that has halted all global trading has pushed the global economy into recession, along with a sense of paranoia.

Many countries were quick to impose lockdowns, causing panic buying among consumers. People were seen stockpiling food and other necessities, prompting business owners to change their supply chain. Restaurants, for example, have been closed to promote social distancing, and as a result, demand for frozen potatoes for making fries in restaurants has decreased. Home cooking, on the other hand, has kept the demand for frozen potatoes stable. As a result of these trends, many businesses have restructured their supply chains to meet the needs of different end-user for the same product.