Global Contextual Advertising Market Overview

The report by Global Infi Research on the Contextual Advertising Industry examines historical sales data and thoroughly analyzes the global contextual advertising industry. The report provides a comprehensive analysis, segmenting sales by market value at the global, regional, and country levels.

The study on contextual advertising market presents an in-depth analysis of the worldwide contextual advertising landscape, trends related to segmentation, company establishment, revenue, market share, latest developments, and M&A activities. Moreover, the report scrutinizes the strategies employed by leading global players, focusing on their contextual advertising market portfolios and capabilities, market entry approaches, market positions, and geographical footprints. This approach aims to enhance understanding of the key companies' distinct position in a rapidly evolving global contextual advertising industry.

According to the Global Infi Research analysis, the Global Contextual Advertising Market is expected to reach USD 38 billion by 2030 growing at a CAGR of 5.1% during the forecast period 2024 - 2030.

Who are the key players included in the contextual advertising market report?

The contextual advertising industry report comprises several developed and evolving players operating at the global and regional levels such as Google Inc. (U.S.), Meta. (U.S.), Microsoft (U.S.), Yahoo (U.S.), Twitter, Inc. (U.S.), Amazon.com, Inc. (U.S.), Act-On Software Inc. (U.S.), Brandwatch. (U.K.), Clarabridge (U.S.), SENDIBLE (U.K.), Digimind (U.S.), Meltwater. (U.S.), Cision Ltd. (U.S.), Simplify360. (India).

The study is an in-depth analysis of emerging trends, market dynamics; growth factors, restraints and opportunities that are going to shape the industry. The report is an exhaustive study of contextual advertising market segments, regional analysis, and competitive landscape. The major 3 areas covering market share, revenue and growth rate are determined to identify leading segments at the global, regional and country level.

What is the market segmentation covered in the report?

The global contextual advertising market is segmented based on deployment, approach, type, end use and region. The detailed analysis is as follows:

By Deployment

• Mobile Devices
• Desktops
• Digital Billboards

By Approach

• Mass Contextual Advertising
• Focused Contextual Advertising
• Contextual Behavioral Advertising
• Contextual Billboard Advertising

By Type

• Activity-Based Advertising
• Location-Based Advertising
• Others

By End Use

• Consumer Goods, Retail and Restaurants
• Telecom and IT
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Travel, Transportation, and Automobile
• Healthcare
• Academia and Government
• Others

How is the market segmented at the regional and country level?

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). The regions are further bifurcated at the country level to understand growth opportunities for the following:

The contextual advertising market report is an overview of emerging trends at the global and regional levels. The scope of the report is not just limited to supply and demand but also cost, price, and production analysis giving the readers an insight in past & present trends and prospects of the contextual advertising industry.

The contextual advertising study details information on leading players & their strategic analysis, pricing trends, and micro and macro-economic factors for the period 2020-2030. The report is a holistic overview of the market dynamics such as market share, size (value and volume), and leading segments analysis. Additionally, the major activities of key players such as major partnerships, mergers & acquisitions, along with technical advancements and government regulations are thoroughly reviewed in this report.

How the 2024 contextual advertising market report will help Industry Stakeholders?

• Current market size analysis (2023), historic data analysis (2020-2022) and market forecast for seven years (2024-2030)
• Top market developments, M&A activities, joint ventures and partnerships happened in the last 3 years
• Key players dominating the contextual advertising market landscape and overview of strategies deployed by these players
• Top performing segmental analysis and their market share breakdown at global, regional and country level
• Covid-19 pandemic impact and analysis
• Analysts’ perspective on the market outlook for the next 7 years.

What is the research methodology deployed for the contextual advertising market report?

Global Infi Research follows a triangulated approach which comprises secondary research, primary research and professional’ validation to get the most effective information.

Secondary Research: secondary research is carried out to collect quantitative and qualitative data about contextual advertising. The secondary sources include annual reports, industry journals, statistical databases, and white papers among others.

Primary Research: primary research is carried out to validate the data collected through secondary sources. This method involves primary interviews with key opinion leaders and industry professionals to collect first-hand information on the market size, market trends, and competitive landscape.

Then, the market projections are validated by the experts which are comprised of C-level executives of the industry. The roles considered for the experts are marketing managers, product managers, among others. What are the general research sources of the Contextual advertising market report?

• White papers
• Factiva, Bloomberg, D&B, Hoovers among others
• Industry Specific Journals
• Company Website & Annual Reports
• Company Press Release and News
• Trade Organizations
• Consumer Surveys

Market Conclusion

The report presents key market trends, drivers, and influencing factors that shape the global outlook for contextual advertising. Furthermore, it breaks down market forecasts by deployment, approach, type, end use and geography, giving an idea about prevailing opportunities. The study employs a transparent methodology grounded in numerous bottom-up qualitative and quantitative market inputs, providing a highly nuanced perspective on the present state and future course of the global contextual advertising industry.

To conclude, the report evaluates geographical segments of the market and analyses the competitive landscape of leading players in the industry, including cost and revenue analysis, growth factors, trends and future forecasts. The report also evaluates the contextual advertising industry on growth matrix analysis, SWOT and PESTLE, and Five Forces analysis to evaluate market potential and growth factors. This report can help key stakeholders get insights on investment feasibility into different avenues of the industries and return factors.

Table of Contents

1. MARKET INTRODUCTION – CONTEXTUAL ADVERTISING MARKET

1.1 Market Definition

1.2 Analysis Period

1.3 Stake Holders

1.4 Currency Used in Report

2. RESEARCH METHODOLOGY

2.1 Research Methodology

2.2 Forecasting Methodology

3. EXECUTIVE SUMMARY

4. MARKET OVERVIEW

4.1 Report Segmentation & Scope

4.2 Value Chain Analysis

4.3 Key Market Trends

• Drivers
• Restraints
• Opportunities

4.4 Porter’s Five Forces Analysis

• Bargaining Power of Suppliers
• Bargaining Power of Buyers
• Threat of Substitution
• Threat of New Entrants
• Competitive Rivalry

4.5 Market Share Analysis

4.6 Top Five Consumer Countries

4.7 Top Three End-user Industries

5. MARKET SEGMENTATION

5.1 Market Insights by Deployment

• Mobile Devices
• Desktops
• Digital Billboards

5.2 Market Insights by Approach

• Mass Contextual Advertising
• Focused Contextual Advertising
• Contextual Behavioral Advertising
• Contextual Billboard Advertising

5.3 Market Insights by Deployment

• Activity-Based Advertising Desktops
• Location-Based Advertising
• Others

5.4 Market Insights by End Use

• Consumer Goods, Retail and Restaurants
• Telecom and IT
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Travel, Transportation, and Automobile
• Healthcare
• Academia and Government
• Others

6. GEOGRAPHICAL ANALYSIS

6.1 North America

• United States
• Canada

6.2 Europe

• United Kingdom
• Germany
• France
• Italy
• Rest of Europe

6.3 Asia-Pacific

• China
• Japan
• India
• Singapore
• Malaysia
• Australia
• Rest of APAC

6.4 Latin America

• Brazil
• Mexico
• Rest of Latin America

6.5 Middle East and Africa

• GCC
• Africa
• Rest of the Middle East & Africa

7. LEGAL & REGULATORY FRAMEWORK 

8. DEMAND AND SUPPLY SIDE ANALYSIS

9. COMPETITIVE LANDSCAPE

10. COMPANY PROFILES

11. MARKETING STRATEGY ANALYSIS, DISTRIBUTORS

12. REPORT CONCLUSION